For Local Business Owners Tired of Going It Alone
EscapeBSthe
Love Your Business Again.
A practical operating system and peer community for local business owners who want control, clarity, and growth.
Hear What ESCAPE Is All About
Sound Familiar?
You Built Something Real.
But Something's Not Working.
You check email before your feet hit the floor.
First one in, last one out. Your phone buzzes through dinner. You can't remember the last vacation that wasn't interrupted by a 'quick question' from your team.
You've hit a ceiling you can't explain.
You got to $500K, maybe $1M or $2M... but now you're stuck. Working harder isn't working anymore. Something needs to change, but you're not sure what.
Nothing moves without you.
Every decision, every problem, every 'can I ask you something real quick.' It all flows through you. You built a job, not a business. And it's exhausting.
Your spouse is tired of hearing about it.
Your friends don't get it. Your employees can't relate. You're surrounded by people but feel completely alone in the weight you carry every day.
You've tried the courses and coaches.
Read the books. Watched the videos. Maybe hired someone expensive. Pieces helped, but nothing stuck. Nothing connected into a real system you could actually use.
You know there's a better way.
Other businesses figured it out. Why can't you? You're smart, you work hard. But something's missing and you can feel it every single day.
If you nodded at any of these, you're exactly who we built this for.
And you're not alone. Hundreds of local business owners feel the same way.
See Where You StandThe System
Six Pillars. One Complete System.
The ESCAPE Business System integrates everything you need to run AND grow your business. Each pillar builds on the last, creating a complete operating system.
E - ENVISION
Vision, Values & Health Foundation
Build the foundation everything else rests on. Define your vision, core values, and personal health. Without clarity here, nothing else works.
Included: 12 templates including Golden Circle, Vision Triangle, Core Values Framework
S - STRATEGY
Competitive Positioning & Planning
Find your competitive sweet spot. Position your business where you can dominate locally. Create a one-page strategic plan that guides every decision.
Included: 13 templates including Positioning Diamond, Hedgehog Concept, One-Page Domination Plan
C - CONNECTION
Marketing, Sales & Relationships
Build your marketing and sales engine. Attract ideal customers, convert them consistently, and create systems for referrals and retention.
Included: 14 templates including Local Advantage Content System, Connection Discovery Method, Review Generation
A - ACCOUNTABILITY
Execution & Team Performance
Build a team that executes without you. Create meeting rhythms, hire right, and develop leaders who can run the business.
Included: 12 templates including Weekly Sync Agenda, Hiring Blueprint, Team Health Framework
P - PROFIT
Financial Mastery & Optimization
Know your numbers cold. Implement Profit First, optimize pricing, and build financial clarity so you're never surprised.
Included: 12 templates including Financial Command Center, Profit First Setup, Pricing Strategy Calculator
E - EXPAND
Systems, Scaling & Freedom
Build systems that create freedom and value. Document processes, delegate effectively, and create a sellable asset.
Included: 13 templates including Scale Path, Time Liberation Audit, Sellability Scorecard
See It In Action
Your Command Center for Business Growth
Everything you need to run and grow your business, all in one place.
The ESCAPE Dashboard
Track your progress across all 6 pillars
The Complete Offering
Three Parts. One System.
Most programs give you a course and wish you luck. The Unlocal gives you the tools, the system, and the community to actually build it.
The System
Your command center. Build your foundation, then manage daily and weekly operations in one place.
- BUILD Mode: Get clear on vision, strategy, and systems
- RUN Mode: Scorecards, meetings, and accountability
- AI Coach: Get unstuck anytime, 24/7
- Progress Tracking: See exactly where you stand
The Tools
76+ templates that do the thinking for you. Real frameworks that walk you through the decisions that matter.
- Positioning Diamond: Find your competitive edge
- Financial Command Center: Know your numbers cold
- Hiring Blueprint: Build a team that executes
- Plus 73 more across all 6 pillars
The Community
Your spouse is tired of hearing about it. Your employees don't get it. Join founders who actually understand.
- Peer Accountability: Real support from real owners
- Shared Wins & Challenges: You're not alone anymore
- Shane in the Community: Direct access to the founder
- Local Business Focus: People who get your world
Shane Chapman
Founder, The Unlocal
Meet Your Guide
I Built This Because I Needed It
My business partner and I started a building materials company with $5,000. Over the years, we've sold over $42 million and expanded to multiple locations.
But for years, it nearly broke me.
I was trapped in the business. Working 60+ hour weeks. Missing family dinners. Checking email at 5am because I couldn't sleep. Every decision, every problem, every “quick question” flowed through me.
I felt like a fraud. On the outside, it looked like success. On the inside, I was exhausted, overwhelmed, and felt totally alone in the weight I carried.
So I started searching for answers.
I read the books. EOS. E-Myth. Profit First. Scaling Up. I consumed everything I could find. We wanted to hire an EOS implementer, but at close to $50,000 CAD a year, it just wasn't affordable. So we self-implemented EOS at $700 CAD/month instead. Eventually, we hired a business coach for $1,500 CAD a month.
Each step helped. The coach was worth every penny. But eventually, we plateaued again.
The problem? No single system addressed everything.
Operations frameworks didn't help with marketing. Marketing programs didn't address team building. Sales training didn't connect to financial management. And nothing came with the implementation tools to actually do the work.
So I built what I wished existed.
I merged the core concepts from the best business systems, marketing frameworks, sales methodologies, and operational tools. I created 14 proprietary frameworks and 76+ templates that walk you through the work step by step.
Now I'm sharing it with owners who are stuck where I was.
I'm not a guru. I'm a builder who figured it out. And I'm bringing you along.
- Shane Chapman, Founder
“Shane leads with integrity, balances professional commitments with strong personal values, and provides honest, straightforward guidance when it matters most.”
- Becky Edmondson, Commercial Advisor
THE UNLOCAL is a movement of local business owners who refuse to stay small. We believe you can compete with the big players without losing what makes you local. It's more than a program. It's a community, a collection of resources, and a commitment to building businesses that actually work.
Honest Talk: ESCAPE Isn't For Everyone
We'd rather you know upfront if this isn't a fit.
This is NOT for you if...
- You're looking for a get-rich-quick scheme
- You want someone to do the work FOR you
- You're not willing to implement and take action
- You think you already have all the answers
- You're under $200K revenue (you're not ready yet)
- You want motivation speeches, not actual systems
This IS for you if...
- You've built something real but feel stuck
- You're willing to implement a proven system
- You want systems and tools, not just inspiration
- You're open to learning from others who've been there
- You're doing $200K-$20M and ready to level up
- You want to build something sellable, not just survivable
Still here? Good. You're our people.
Investment
Choose Your Level of Support
All tiers include full access to the ESCAPE Business System, templates, and community. Choose the level of coaching that fits your needs.
Accelerator
Build your foundation
Get clear on your business fundamentals and build the systems foundation you've been missing.
Founding Member Offer
🎁 50% off = $99/mo
Only 20 spots available!
Use code: ELITE50
- 76+ interactive business templates
- 14 proprietary frameworks
- Complete Business Plan export
- Foundation Track (20 essentials)
- Progress tracking by pillar
- PDF exports
- Private community (Shane active)
Elite
Run your business
Execute with weekly rhythms, scorecards, and team accountability for real traction.
Founding Member Offer
🎁 50% off = $249/mo
Only 20 spots available!
Use code: ELITE50
Everything in Accelerator, plus:
- Full RUN mode access
- Scorecard & metrics (13-week trends)
- Quarterly Goals
- Meeting runner (7 types)
- Team management & permissions
- ESCAPE AI Business Coach (unlimited)
Inner Circle
Personal coaching
Get direct access to Shane for personalized guidance and faster decisions.
Founding Member Offer
🎁 25% off = $748/mo
Only 10 spots available!
Use code: INNERCIRCLE25
Everything in Elite, plus:
- Bi-weekly 1-on-1 with Shane
- Direct chat access
- Personalized action plans
- Priority support
- Early feature access
- Quarterly planning option
Cancel anytime. No long-term contracts. Keep all your work if you decide to leave.
Month-to-month billing • No setup fees • All prices in Canadian dollars (CAD)
The Real Math
How Does This Compare?
You have options. Here's an honest look at what they cost and what you actually get.
EOS Implementer
$3K-$5K/mo
Business Coach
$1K-$5K/mo
ESCAPE System
$197-$997/mo
Operations framework
Marketing & sales system
Implementation tool included
76+ business templates
AI business coach
Community support
Month-to-month (no contract)
Under $500/month option
EOS
Coach
ESCAPE
Price
$3-5K
$1-5K
$197+
Operations
Marketing & Sales
Implementation Tool
76+ Templates
AI Coach
Community
No Contract
Under $500/mo
We're not saying those options are bad.
EOS is excellent. Great coaches exist. But they cost 10-50x more, and most local businesses doing $200K-$20M can't justify that investment yet. ESCAPE gives you the same caliber of business operating system at a fraction of the cost, so you can grow into those options later if you want.
See all detailed comparisonsESCAPE Scorecard
Where Does Your Business Stand?
Take the free 3-minute ESCAPE Scorecard and get your personalized score across all 6 pillars of business freedom.
Take the ESCAPE ScorecardTakes just 3 minutes. Get your results instantly.
Talk to Shane
Book a free 15-30 minute discovery call. Ask questions, get clarity, and see if we're the right fit to help your business grow.
Book Your Call15-30 minutes • No obligation
Ready to Escape the Trap?
Join local business owners who are building real systems and getting real traction.
Founding member pricing: Up to 50% off forever • Limited spots available
Cancel Anytime | No Long-Term Contracts | Secure Checkout